Eatier is a healthy snack brand built around a single idea: baked, not fried. The collateral work covered the full range of what a food brand communicates at the point of sale and beyond.

The deliverables spanned print and digital. Table tents, circular danglers, newspaper pamphlets, social media posts, and website banners across multiple pixel specifications. The copy for the banners was written as part of the work, not sourced separately, keeping the messaging and the visual direction consistent across every format.

The brand identity was already established. The work was execution across surfaces, adapting the visual language of the brand to formats it had not yet been applied to, and ensuring everything held together whether it was sitting on a cafe table or loading on a webpage.