Rarearth

Rarearth was a brand producing organic condiments and natural products, rosewater, jams, chutneys, brown sugar, and cold pressed oils.

The brief was social media content. A template system was built from the ground up, with the structural limits defined early and refined through several iterations until the framework was solid. Once the template was set, every product in the range landed inside it cleanly. The logo, the colour, and the product photography changed per post. The underlying system held across all of them.

Product colours were pulled through into the template itself, so each post reflected the product it was presenting while staying visually consistent with the brand. Photography sourced from the client was combined with graphic elements to create compositions that felt considered within the constraints of a small organic brand.

The content calendar ran consistently across product posts and religious and cultural event posts, both treated within the same visual system so the brand voice stayed coherent across different types of content.

Alongside the social media work, label designs were developed for the product range. Twelve labels covering different products across the Rarearth catalogue, each designed to carry the organic identity of the brand onto the physical packaging.